How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

A) Increase your campaign priority
B) Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
C) Increase bids for product groups with low cost per conversion, and decrease bids for product groups with a high cost per conversion
D) Remove product group subdivisions and bid on broader groups of products

The correct answer is:

C) Increase bids for product groups with low cost per conversion, and decrease bids for product groups with a high cost per conversion

Which devices can Shopping ads appear on?

A) Tablets, mobile phones, and desktops
B) Mobile phones
C) Tablets and desktops
D) Mobile phones and desktops

The correct answer is: Tablets, mobile phones, and desktops

Shopping ads can be targeted to:

A) Select countries, listed in Google Merchant Center and AdWords Help Centers
B) All countries where AdWords is available
C) Only countries where Google.com/shopping is available
D) North America only

The correct answer is:

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Product groups are eligible for the Bid Simulator:

A) When Shopping ads have been included in enough auctions or accrued enough impressions
B) Anytime after a product group is created in a Shopping campaign
C) Once a budget cap has been reached for a product group
D) Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC)  bid

The correct answer is:

When Shopping ads have been included in enough auctions or accrued enough impressions

Explanation: The Bid Simulator collects and analyzes data from ad auctions on Google from the previous seven days, while considering information such as the quality of your ads, your competitors’ bids, and product data.

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You want to prevent your ads from appearing for certain search terms. How would you do it?

A) Remove products from your product data
B) Remove the related search terms from your product titles in your product data
C) Put shorter description in your product data
D) Add negative keywords to your campaign or ad group

 The correct answer is :

D) Add negative keywords to your campaign or ad group

Explanation: Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment. When you add terms as negative keywords, your ad won’t show to people searching for those terms.

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