Your client is interested in switching from TV, print, and radio
advertising. What are the return on investment (ROI) benefits of online
advertising campaigns over traditional media advertising?
=>> Online advertising is always less expensive than traditional media
=>> Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
=>> Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
=>> Traditional media generates exposure, but online advertising campaign can guarantee sales
Right answer is:
=>> Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
=>> Online advertising is always less expensive than traditional media
=>> Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
=>> Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
=>> Traditional media generates exposure, but online advertising campaign can guarantee sales
Right answer is:
=>> Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
