Your boss is
interested in getting results fast and asks you to purchase a list of email
addresses to send your marketing messages. What should you tell your boss?
A)
Let’s do it! Purchasing lists increases email click-through rates.
B)
Let’s hold off. Purchasing lists can result in decreased deliverability
rates.
C)
Let’s do it! Purchasing lists increases email open rates and click
popularity.
D)
Let’s hold off. Purchasing lists can decrease hard bounces but increase
soft bounces.
