When a
visitor comes to your website and clicks on a call-to-action for a
“complimentary guide,” what page should they be taken to next?
A) A
landing page with the headline “Download our free guide!”
B) A
landing page with the headline “Download our complimentary guide!”
C) A
Twitter search for people talking about the guide.
D) A
thank you page with the headline “Thanks for downloading our guide!”