One of your industry peers’ blogs has an
article that you think would strongly resonate with your own company’s buyer
personas. You want to share it via social media. Do you share the article?
A) No,
then people would find your competitor’s content instead of your own.
B)
Yes, and include a link to the original article, as social media should
be a platform for sharing valuable content regardless of its source.
C)
Yes, but don’t share more than one article from the same source. You
don’t want your followers to think more highly of your industry peer.
D) No,
your followers would be confused by sharing content that you didn’t create
yourself.
