You sell chocolate and want to tailor your text ads so they more directly match people‟s search terms, like “dark chocolate.” You use keyword insertion code “We sell {Keyword:Chocolate}”. Your headline could look like this:

You sell chocolate and want to tailor your text ads so they more directly match people‟s search terms, like “dark chocolate.” You use keyword insertion code “We sell {Keyword:Chocolate}”. Your headline could look like this: 

A) We Sell chocolate
B) We sell dark chocolate
C) We Sell Dark Chocolate 
D) We Sell dard chocolate