Which of the following content formats would be MOST likely to help you achieve your goal?

Your boss tells you that you need to double the number of NEW visitors to your site next month. In order to accomplish this feat, you decide to create a new piece of content. Which of the following content formats would be MOST likely to help you achieve your goal?

  A)  Educational eBook

  B)  Comparison whitepaper

  C)  Case study

  D)  Trial download