After searching for shoes, Sean clicks on an ad promoting a sale on sneaker, which has several pop-ups. What should the advertiser do to improve Sean‟s experience?

After searching for shoes, Sean clicks on an ad promoting a sale on sneaker, which has several pop-ups. What should the advertiser do to improve Sean‟s experience? 

A) Remove the pop-ups 
B) Ensure that the pop-ups relate to the search
C) Ensure that pop-ups get Sean‟s attention
D) Remove all but on of the pop-ups