Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in AdWords Reporting?
Explanation: View Through Rate (VTR) is the number of completed views of a skippable ad over the number of initial impressions.
- Clickthrough rate (CTR)
- Viewthrough rate
- Cost-per-view (CPV)
- View rate
Correct answer is: Viewthrough rate
Explanation: View Through Rate (VTR) is the number of completed views of a skippable ad over the number of initial impressions.
VTR = Complete views (user did not skip) / Impressions (ad rendered)
Know more at https://support.google.com/adxbuyer/answer/2961338
