Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?
- His company’s brand name
- His company logo
- Background music
- A direct call-to-action (CTA)
Correct answer : A direct call-to-action (CTA)
Explanation: Qualities of CTA overlays:
- Available on TrueView Video discovery and in-stream video ads on YouTube — at no extra cost
- Can increase viewer engagement and add an interesting element to your ads
- Display regardless of whether your video is triggered through an ad or an organic (unpaid) view —because they’re associated with the video, not the ad.
