Which of the following is/are good metric(s) for your Marketing team to track in order to measure progress towards their goal?

  A)  Revenue pipeline generated Leads

  B)  Marketing qualified leads generated

  C)  Actual revenue achieved

  D)  Any of the above

You’ve written two versions of a marketing email that differ based on their first paragraphs. Both get across your message, but you’re not sure which email version to use. Which of the following is the BEST way to determine which email is most effective?

  A)  Send each email to different segments

  B)  A/B Test

  C)  Click popularity tracking

  D)  Click-through rate analysis

 Buyer persona stores should contain information about:

  A)  A persona’s demographics and common traits

  B)  A persona’s main goals and challenges

  C)  A persona’s role at their organization or in life

  D)  Only A and C

  E)  All of the above

You have to explain to your boss why she should care about optimizing your company’s website. What do you say?

  A)  We want to get more traffic to our site from search engines like Google

  B)  We need a website face lift. Our site is not visually appealing and it does not focus on the right keywords

  C)  It helps us get to the first page of search results. No one looks past that page anyway

  D)  It helps us get people to our site and lays out a clear path for them to accomplish what we’d like them to do on our pages

Customizing the meta description for your blog posts will ALWAYS help improve that post’s search engine ranking.

  A)  TRUE

  B)  FALSE

How can you use social media for promoting your blog posts?

  A)  Monitor questions on social media and respond with a blog post link

  B)  Share blog articles through social posts

  C)  Use blog content as fodder

  D)  All of the above