Zoe has a website selling customizable electronic greeting cards. What could be interfering
with her getting the most possible conversions?
A) It‟s obvious on the landing page that she‟s selling greeting cards
B) When people click the ad, they’re taken to the get-well category
C) The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations and get well
D) Some of her keywords are on the landing page
A) It‟s obvious on the landing page that she‟s selling greeting cards
B) When people click the ad, they’re taken to the get-well category
C) The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations and get well
D) Some of her keywords are on the landing page
