Which Buyer’s Journey stage does someone fall into if they are experiencing and expressing a problem?
An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?
A lead tweets out that your latest offer is “completely lame.” What do you do?
When you turn on your computer the next morning, you see you already have a new inbound lead in your inbox. Woohoo! What is the FIRST thing you should do?
In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?
What are the pillars of customer delight?
Buyer persona stories should contain information about:
Each prospect who comes to your website for the first time is always in the Awareness stage of the Buyer’s Journey.
Why is “analyze” NOT a stage in the Inbound Methodology?
At a high level, what three things should you keep in mind when creating buyer personas?