The keyword insertion code in an ad‟s headline is “Buy {Keyword:Books” The ad appears
when someone searches on “flower books” and the query matches a broad match keyword,
“gardening books.” How would the headline read?
A) Buy plant books
B) Buy gardening books
C) Buy keyword books
D) Buy flower-arranging books
A) Buy plant books
B) Buy gardening books
C) Buy keyword books
D) Buy flower-arranging books