Which Buyer’s Journey stage does someone fall into if they are experiencing and expressing a problem?
Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.”
At a high level, what three things should you keep in mind when creating buyer personas?
Each prospect who comes to your website for the first time is always in the Awareness stage of the Buyer’s Journey.
When you turn on your computer the next morning, you see you already have a new inbound lead in your inbox. Woohoo! What is the FIRST thing you should do?
Why is “analyze” NOT a stage in the Inbound Methodology?
Buyer persona stories should contain information about:
An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?
In a Reach and Frequency report, “Reach” is defined as the:
Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating