Digital Exam Guide

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Each prospect who comes to your website for the first time is always in the Awareness stage of the Buyer’s Journey.   A)   TRUE   B...

Each prospect who comes to your website for the first time is always in the Awareness stage of the Buyer’s Journey.

Each prospect who comes to your website for the first time is always in the Awareness stage of...

Which Buyer’s Journey stage does someone fall into if they are experiencing and expressing a problem?   A)   Awareness   B)   Consi...

Which Buyer’s Journey stage does someone fall into if they are experiencing and expressing a problem?

Which Buyer’s Journey stage does someone fall into if they are experiencing and expressing a problem?   A) ...

At a high level, what three things should you keep in mind when creating buyer personas?   A)   Make assumptions, identify trends, an...

At a high level, what three things should you keep in mind when creating buyer personas?

At a high level, what three things should you keep in mind when creating buyer personas?   A) ...

  Why is “analyze” NOT a stage in the Inbound Methodology?   A)   Analysis is a part of every single thing you do with inbound.   B...

Why is “analyze” NOT a stage in the Inbound Methodology?

 Why is “analyze” NOT a stage in the Inbound Methodology?   A)  Analysis is a part of every...

Buyer persona stories should contain information about:   A)   A persona’s demographics and common traits   B)   A persona’s main g...

Buyer persona stories should contain information about:

Buyer persona stories should contain information about:   A)  A persona’s demographics and common traits   B)  A...

You’ve been doing inbound marketing for a while, but you decide to try out an inbound approach to sales for a week or two. When you turn o...

When you turn on your computer the next morning, you see you already have a new inbound lead in your inbox. Woohoo! What is the FIRST thing you should do?

You’ve been doing inbound marketing for a while, but you decide to try out an inbound approach to...

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