Each prospect who comes to your website for the first time is always in the Awareness stage of the Buyer’s Journey.

  A)  TRUE

  B)  FALSE

Which Buyer’s Journey stage does someone fall into if they are experiencing and expressing a problem?

  A)  Awareness

  B)  Consideration

  C)  Decision

At a high level, what three things should you keep in mind when creating buyer personas?

  A)  Make assumptions, identify trends, and ask sales for input

  B)  Research, identify trends, and create persona stories

  C)  Identify trends, differences, and detractors

  D)  Research, make assumptions, and identify trends

 Why is “analyze” NOT a stage in the Inbound Methodology?

  A)  Analysis is a part of every single thing you do with inbound.

  B)  Analysis is primarily important in the attract and convert stages.

  C)  It’s technically the last stage, but you’ll know whether your strategy is working or not based on if you’re getting more promoters.

  D)  Analysis is most important in terms of closed-loop reporting.

Buyer persona stories should contain information about:

  A)  A persona’s demographics and common traits

  B)  A persona’s main goals and challenges

  C)  A persona’s role at their organization or in life

  D)  None of the above

  E)  All of the above

You’ve been doing inbound marketing for a while, but you decide to try out an inbound approach to sales for a week or two. When you turn on your computer the next morning, you see you already have a new inbound lead in your inbox. Woohoo! What is the FIRST thing you should do?

  A)  Completely ignore the lead until they download something else on your site

  B)   Research your lead thoroughly

  C)  Pick up the phone and call them

   D)  Send them an email